ABOUT SARRAH ROSE

Long before I had language for it, I was interested in desire: what people want, what we believe those things will give us, and what happens when we finally have them.

My earliest career was in fashion and luxury, including working as a personal stylist at Bergdorf Goodman, where I worked closely with affluent and high-profile clients. I later moved into private banking, working at Bank of America Private Bank.

Those worlds may appear unrelated to the work I would eventually do in human behavior, intimacy, and Tantra. Looking back, I see a throughline.

They were all environments organized around desire.

Beauty. Status. Money. Achievement. Identity. Belonging. Power.

And they exposed me early to something I would spend the next two decades exploring more deeply: what we acquire and achieve can shape our lives profoundly, but it cannot by itself tell us how to inhabit them.

Over time, my questions became less about what people wanted and more about what shaped the wanting itself.

Why do we pursue certain lives, relationships, identities, and versions of success? Why can we know intellectually what we want to change and still find ourselves repeating the same patterns? Why do we abandon parts of ourselves in order to belong? And what allows us to become more fully present—to our bodies, our emotions, our relationships, our desires, and our lives?

My search for answers eventually led me to Tantra.

After more than a decade of personal study, I traveled to India in 2013 and 2014 for formal classical Tantric training. I later received initiation into Kriya Tantra from Swami Ayyappa Giri, whose teachings deepened my understanding of Tantra not simply as a set of practices, but as a way of approaching the whole human experience.

I continued studying across disciplines—human behavior, relationships, sexuality, neurobiology, somatic theory, coaching methodologies, and foundational therapeutic principles—looking not for a single system that could explain us, but for a more integrated understanding of how human beings experience, protect, connect, desire, change, and express themselves.

That exploration eventually became the foundation of the Tantric Activation Method: my contemporary framework for understanding the human being across Body, Emotion, Mind, Energy, and Love, and for exploring what allows more of who we are to become available to be experienced and expressed.

For more than a decade, I have had the unusual privilege of being invited into the parts of people's lives that are rarely visible from the outside.

I have worked with more than 2,500 people around the world, including founders, executives, entrepreneurs, and other highly accomplished individuals. They came to me with questions about love, sex, marriage, divorce, identity, desire, loneliness, ambition, family, meaning, and the complicated experience of being human while carrying enormous responsibility.

That proximity taught me something achievement alone never could.

A person's external life tells us remarkably little about their internal experience of it.

I have sat with people who had built extraordinary companies but struggled to tell the person they loved what they needed. People surrounded by others who felt profoundly alone. People who had achieved nearly everything they once believed would make them happy and found themselves wondering why fulfillment remained elusive.

But I also saw what became possible when people stopped treating the different parts of themselves as separate problems to solve.

A relationship could reveal something about identity. Desire could expose a life that had become too constrained. Conflict could reveal where someone had learned to abandon themselves. Success could illuminate what achievement had been compensating for. Sexuality could become a doorway into embodiment. Loss could reorganize what mattered. Love could ask someone to become more honest, more vulnerable, more powerful, or more fully themselves.

The most intimate parts of our lives are rarely separate from the rest of who we are.

That understanding changed my work.

I became less interested in helping people perfect a particular area of life and more interested in the larger question underneath all of them:

What allows a human being to become more fully alive—and more fully expressed?

My work with people eventually led me to another question: Could what I had learned through thousands of intimate conversations be translated into something that could reach people beyond the room?

I built CEO on Fire as a private advisory practice working with leaders and accomplished individuals navigating the human side of success. I developed the Tantric Activation Method as the philosophy and framework underlying much of that work.

Then, in 2022, I founded Elixr, a technology company exploring how artificial intelligence could support people in navigating love, relationships, and emotional wellbeing.

Building Elixr put me on the other side of many of the experiences I had spent years helping other people navigate.

I raised capital. Built a team. Pitched hundreds of investors. Developed a product. Entered the rapidly changing world of artificial intelligence. Made difficult decisions with incomplete information. Experienced ambition, uncertainty, conviction, disappointment, responsibility, and the vulnerability of asking other people to believe in something that did not yet exist.

It changed the way I understood achievement because I was no longer only observing it. I was living inside it.

Entrepreneurship also deepened a question that had been present in my work all along: as technology becomes increasingly capable of thinking, predicting, producing, and even simulating human connection, what becomes more—not less—important about being human?

I don't believe the answer is to reject technology or romanticize a world before it.

I think it makes the cultivation of our distinctly human capacities more important: our ability to feel, discern, desire, create, connect, love, make meaning, appreciate beauty, inhabit our bodies, build relationships, develop wisdom, and give something of ourselves to the world.

In many ways, that question has brought me back to where I began—but with a much larger understanding of what I was looking for.

How do we become more fully human in a world that increasingly rewards us for becoming more efficient?

That is one of the questions at the center of my work today.

Today, my work sits at the intersection of Love, human behavior, identity, achievement, and culture.

I write and speak about the forces that shape who we become and how we live: the ways we pursue love and success, construct identity, navigate desire and power, respond to changing cultural expectations, and search for meaning in a world that gives us more ways than ever to optimize our lives.

At the center of that work is a question that has followed me across every chapter of my career:

What does it mean to live a fully human life?

The Tantric Activation Method provides the philosophical foundation for much of my thinking. But the questions it generates extend far beyond Tantra itself—into relationships and sexuality, work and achievement, wealth and status, beauty and aesthetics, technology and culture, creativity and self-expression, loss and transformation.

I explore these ideas through The Activation Essays, my writing on contemporary life; Love Activated, conversations and audio explorations of what it means to love and live more fully; and speaking engagements with leaders, organizations, and communities around the world.

Alongside my public work, I continue to work privately with accomplished individuals through CEO on Fire, advising people navigating the places where external success intersects with the more complicated realities of being human.

I am less interested in offering definitive answers than in asking better questions—questions that help us see what we have inherited, what we have constructed, what we are protecting, what we genuinely desire, and what might become possible if more of us were available to participate in our own lives.

Because a successful life and a fully lived life are not necessarily the same thing.

And increasingly, my work is about the space between them.

2,500+ PEOPLE

Individuals worked with globally for more than a decade

FOUNDER

CEO on Fire · Elixr

SPEAKER

Young Presidents’ Organization (YPO) and international leadership audiences

TANTRIC STUDY

Formal classical Tantric training in India · Initiated into Kriya Tantra by Swami Ayyappa Giri

PROFESSIONAL TRAINING

Certified Sex, Love & Relationship Coach through the VITA Institute · Additional study across human behavior, neurobiology, somatic theory, relationship psychology, and applied approaches to human development.

SELECTED MEDIA

Vogue · Cosmopolitan · Men’s Health · Business Insider · Healthline · New York Post